I am an artist and designer based in New York City and Karachi. My design practice is an attempt to merge distinct realities to find a calming center. 

At Work & Co, I worked with incredible clients like Gatorate, Mayo Clinic, and Audacy. Before that I was at Daily Harvest

At Pratt, I combined my interests in sensors, wearables, and health tech with my experience as a cancer survivor to build an early cancer detection system

I studied Economics at UIUC and bring a practical, cost-conscious, and sustainable solution for my clients -- I recently created the brand identity for a new Toronto restaurant, Chick Bites.  

I am an avid reader and have built websites for authors and book clubs

I’m a photographer (Setting up shop in Karachi) and a painter

Pakistani design heritage is a passion of mine and for my fellowship at Third Eye, I designed a photo-book to highlight Urdu calligraphy and traditional South Asian titles and patterns. 

I’m always keen to chat about new projects and collaborations, please do reach out and say hello! 


Work & Co
Designer, 2021

For over 56 years, Gatorade has studied athletes and developed innovative products to help players perform at their best. The brand knew the path to transformation and building even stronger customer relationships was through digital, and tapped Work & Co for guidance.

I was part of the Work & Co creative team that worked on