Fragrance Design

Pratt Institute, 2020

Joie is French for joy. A feeling of great happiness and excitement. Joie is a floral scent with top note of iris, middle note of vanilla and patchiuli along with base note of span sugar.

1.1: Target Persona

Katie is a 34 year old model. She lives in London, UK with her boyfriend. Likes to shop at Bond Street. Spends her weekends attending events and product launches.

1.2: Logo Sketches

1.3: Final Logo

1.4: Primary Packaging Sketches

1.5: Primary Packaging Model

1.6: Secondary Packaging Dieline

1.7: Fragrance Bottle & Box

1.8: Fragrance Display

1.9: Shopping Bag & Sample

2.0: Advertisment