Brand Identity, 2022

Toronto based fast-casual chain that wanted a strong brand identity for the launch of their first flagship restaurant. 

1.0: Horitzontal Logo

1.1: Vertical Logo

2.0: Packaging

Red stimulates enthusiasm and promote energy, creating excitement.

According to research, “Fast food restaurants globally use colors like red, yellow and blue around their stores because it revs up people's appetites, making them hungry, which therefore makes them more likely to enter the store and buy more food while they are at the store.”

2.1: Stickers

2.2: Gift Card

3.0: Social Media

4.0: Uniform

5.0: Posters

6.0: Experience